Deezer: 28% of all music delivered to streaming is now fully AI-generated

Paris, September 11, 2025 – Deezer, the global music experiences platform, is receiving over 30,000 fully AI-generated tracks every day – accounting for more than 28% of the total daily delivery. Deezer’s AI detection tool has been in place since the beginning of the year, enabling the company to track a steady increase of fully synthetic content on the platform. In June, Deezer became the first (and so far only) music streaming platform to explicitly tag AI-generated music.

“Following a massive increase during the year, AI music now makes up a significant part of the daily track delivery to music streaming and we want to lead the way in minimizing any negative impact for artists and fans alike,” said Alexis Lanternier, CEO, Deezer. “Our approach is simple: we remove fully AI-generated content from algorithmic recommendations and we don’t include it in editorial playlists. This way we ensure the impact on the royalty pool remains minimal, while providing a transparent user experience. And most importantly, we continue to fight fraudulent activity, which is the main driver behind uploading fully AI generated content.”

In January, Deezer reported that roughly 10 % of all content delivered to the platform was AI generated. This number increased to 18% in April and has now reached a record breaking 28%.

(Source)